Katie Moss Jefcoat

Senior Product Marketing Manager

Katie joined Blancco in November 2016. As Senior Product Marketing Manager, she is responsible for communicating the features and benefits of Blancco products, evaluating market and competitive trends, supporting sales enablement and representing the "voice of the customer." Since 2011, Katie has focused on launching and supporting marketing campaigns for B2B technology companies.

Top 5 Buy-back / Trade-in Issues Costing Your Organization Money

Damaged screens, locked devices and other challenging conditions drain profits and add time to your mobile buy-back/trade-in process. Below, we identify the costliest obstacles that carriers, retailers, resellers, mobile insurers and others face when dealing with previously owned devices, as well as how to remove all five issues from the BBTI process. … Read More

What is Blancco PreInstall, and How Can It Help Enterprise Businesses Erase EOL Assets More Efficiently?

Although not often discussed, Blancco PreInstall is a powerful data erasure solution that allows enterprises to both increase their efficiency levels and build flexibility. Blancco PreInstall can be used for creating an MSI package that contains the Blancco Drive Eraser software ISO inside. The MSI file can be executed in Windows-based environments to launch the erasure and is also compatible with Blancco Drive Eraser ISO image files. … Read More

How to Comply with EU Ecodesign Directive, Lot 9 Data Deletion Requirements

The European Union’s Ecodesign Directive sets mandatory ecological requirements for energy-using and otherwise energy-related products sold throughout all EU member states. Among the items affected are data servers and data storage products—including specifications for data deletion. If your business is in the EU or sells data storage equipment there, you will be affected by these new requirements. Here’s an overview of the law and a solution that will enable you … Read More

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