Liz Adams

Global Marketing Director
Liz Adams

Liz has been with Blancco since August 2009. As Global Marketing Director, she oversees the company’s marketing, communications and event strategies, leading Blancco’s intercontinental marketing team to support overall business growth goals and sales objectives.

A Comprehensive List of US Data Disposal Laws

Most businesses have access to Personally Identifiable Information (PII). This information is sensitive and must remain confidential—both during the customer’s active business with the company and after that relationship has ended. Businesses found to be careless with the management of PII, and its eventual disposal, can be harshly penalized, especially in this post-GDPR era. Compliance is key. Data breaches are costly to businesses; companies that have allowed personal data to … Read More

Q2 2017 State of Mobile Device Performance & Health Report Finds Android Devices Struggled to Keep Pace with iOS Devices

Research from Forrester predicts that 66 percent of the world’s population will own mobile devices by 2022, with the number of global smartphone subscribers expected to reach 3.8 billion by that time. These numbers indicate just how pervasive mobile devices have become in today’s digitally driven environment – they are assets to both consumers and the mobile carriers and device manufacturers that sell them. But performance has become the holy … Read More

Counting Down to EU GDPR Compliance: Top 3 Challenges

The EU General Data Protection Regulation, also known as EU GDPR, goes into effect one year from today on May 25, 2018. The legislation includes various components related to how organizations collect, store, manage and protect customer data. However, our new “EU GDPR: Countdown to Compliance” research study found that organizations in various  parts of the world struggle with multiple areas of data management and protection that could make it … Read More

3 Standout Stats from Our 2017 Q1 Mobile Device Performance & Health Report

eMarketer predicts almost 2.4 billion people will use a smartphone in 2017. But not all smartphone experiences are positive. Consumers complain about issues such as app malfunctions and low battery life, leading to lower Net Promoter Scores (NPS) for mobile retailers and dissatisfaction with mobile manufacturers and resellers. Our Q1 2017 State of Mobile Device Performance and Health report explores such issues, along with key trends in the mobile industry. … Read More

Data Governance Inside the Enterprise: 3 Highlights from Our New Report

Today we’re launching a new research study on data governance inside the enterprise. The aim of this study is to understand how enterprise businesses are currently implementing data governance programs and the challenges that arise. Here are eight of the key takeaways from the study, which surveyed 750 IT professionals in the U.S. and UK. Organizations Are Implementing Data Governance Projects: Data governance projects are becoming a bigger priority within … Read More

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