Blancco appoints Jim Elder as VP of Global Pathways

Blancco Technology Group, the industry standard in data erasure and mobile lifecycle solutions, today announced the appointment of Jim Elder as Vice President of Global Pathways. Elder will lead Blancco’s global partner ecosystem and drive a channel-first strategy in alignment with the company’s objective of doubling enterprise business by 2025.

“We are delighted to welcome Jim to lead our partner team and leverage his invaluable experience, which includes spearheading a multi-billion dollar channel business at NetApp and leadership positions at several technology giants, such as AMD, IBM and HPE,” said Jon Mellon, president of global sales, marketing and field operations at Blancco. “He is an inspirational and seasoned sales and marketing leader who will add a wealth of knowledge to our already stellar business leadership team.”

As the VP of Global Pathways, Elder will focus on building and expanding Blancco’s relationships with OEMs, GSIs, solution providers, and tech alliance partners to construct the most strategic balance within its business pathways in alignment with Blancco’s aggressive growth goals. Prior to joining Blancco, Elder spent five years at NetApp, where he served as the Channel Chief for the Americas Partner Organization. Before NetApp, Elder held sales leadership positions at SanDisk (acquired by Western Digital), Hewlett-Packard Enterprise, AMD, IBM, and Seagate.

“My philosophy on partnerships is that we must make it easy for our partners to do business with us. I’m delighted that Blancco’s leadership team shares this philosophy, having recently launched a simplified experience for partners in June,” said Elder. “Blancco has some incredible opportunities on the table right now – we are leaning into our OEM and global system integration partnerships, as well as our tech alliances, such as with ServiceNow, to increase our scale in the market. I couldn’t have joined at a more exciting time.”