Confidently erase data in active environments and from used IT assets.
Boost services throughout the device lifecycle—from first sale to end-of-life.
Expedite processes, recover more marketable product, and increase services.
Home » Case Studies » US Mobile Phones Mobile Device Erasure Case Study
IDC estimates the global market for used smartphones will grow from 81.3 million devices in 2015 to 222.6 million units in 2020. To ensure mobile tradein programs are successful, mobile remarketers must be able to maximize the resale value of used devices and ensure sensitive data isn’t exposed. Providing customers with assurance that their phones have been erased properly and are functioning correctly can prove difficult, with products often not living up to their promises.
US Mobile Phones (USMP) is a global wholesale distributor and remarketer of previously owned consumer electronics serving multiple vertical channels globally. The company’s core business is centered around creating value in the mobile device market. Insight into ecommerce, retail, carrier, distributor and VAR channels allows it to maximize the value of products as we coordinate their return to use.
* Statista** IDC
With thousands of models of mobile devices on the market, the triage, testing and data erasure process is cumbersome. Training employees on new models and switching between models at various points during the day leads to productivity slowdowns and potential quality control issues. USMP needed a solution to create speed, consistency and reliability in this area of its business. Blancco Mobile Diagnostics & Erasure solved these issues.
USMP and its suppliers care about protecting their customers. Maintaining the highest standards in clearing customer data and maintaining records of that data erasure was a resource challenge. Nearly every department at USMP provided input toward the selection of a data erasure and diagnostics partner. In addition to its operations, IT/engineering and accounting teams, USMP’s strategic business team and company ownership provided feedback prior to selecting Blancco for its best in class support, sophisticated suite of products and flexibility to support USMP’s unique business needs.
Implementing Blancco solutions gave USMP:
The change allowed USMP to save hundreds of man hours a week in training time and gave the organization the option to switch operators into specialties to drive greater productivity. The change in USMP’s data clearing process alone provided thousands of dollars per month in ROI due to increased efficiency.
Additionally, while USMP’s triage process was effective and low-cost, it was leaving a lot of opportunity on the table to maximize the value of their products. Using Blancco Diagnostics & Erasure over USMP’s previous manual procedures is providing efficiency improvements and more reliable product data. USMP is still in the process of transitioning the diagnostics portion of its workflow, and the onboarding of individual devices has made adaptations to the Blancco software necessary. Blancco has worked closely with the USMP team to meet these needs, and the results are tracking in the same direction as the Diagnostics & Erasure program.
During one of USMP’s supplier audits, the team discovered that Blancco’s systems database interface was more user-friendly then its previous proprietary solution, and saved the management team the stress of pulling information from a system that did not want to cooperate. Blancco made what could have been a stressful experience pain-free.
“Blancco has best-in-class data erasure products and a proactive engineering support team that works hard to address issues as they rise.”Sammy Sabbagh, Operations Manager, US Mobile Phones
“Blancco has best-in-class data erasure products and a proactive engineering support team that works hard to address issues as they rise.”
Blancco Mobile Diagnostics & Erasure software allows organizations, mobile service providers and resellers to permanently erase all data from smartphones and tablets running on iOS, Android, Windows Phone and BlackBerry operating systems.
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