Partner Program Trademark Usage

Version 1.0 – Effective: 27 July 2017

Blancco considers its trademarks and service marks to be among its most important and valuable intellectual property assets. These trademark usage guidelines (the “Guidelines”) set forth the rules for using or referring to the trademarks and service owned by Blancco Technology Group and/or its affiliates (“Blancco”). For the purposes of these Guidelines, “Blancco Trademark(s)” shall include all registered or unregistered trademarks and service marks (such as words, names, symbols, devices, slogans, or combination of these) owned by Blancco.

These Guidelines are applicable to Blancco and it’s customers, resellers, distributors, developers, advertising agencies, consultants, contractors, professional writers and editors, licensees and to third parties making reference to Blancco Trademarks.

1. Blancco’s Trademark Rights
As the owner of its trademarks, Blancco has the exclusive right to use its trademarks, as well as the right to stop others from using its trademarks improperly or without authorization. Identification of Blancco products or services is the sole permissible use of Blancco Trademarks. Prohibited uses include the development, adoption, or registration of names, logos, trademarks, symbols, phrases, brands, domain names or other business, product or service identifier that could be confused with any of Blancco Trademarks.

The following is a non-exhaustive list of impermissible uses of Blancco Trademarks:

• No Blancco Trademark or logo may be incorporated into or used as part of a third party’s own logo, company name or product logo unless expressly permitted otherwise.
• No Blancco Trademark or logo may be used in any way that is likely to be confusing, misleading or deceptive as to the true identity or source of products, services, materials, courses or programs.
• No mark that is misleadingly similar in design or appearance to any Blancco Trademark or infringes on Blancco Trademark rights may be used.
• No Blancco Trademark or logo may be used in any manner that is likely to disparage, dilute or negatively affect Blancco’s reputation.
• No Blancco Trademark or logo may be used in a way that is likely to imply that the user, its products, or its services are endorsed by, sponsored or affiliated with Blancco, without written permission from Blancco.

Blancco will pursue its legal rights against those who engage in any of the aforementioned activities or any other activities that infringe on Blancco Trademark rights. Licensees of Blancco Trademarks may have different rules of usage set forth in their license agreement, in which case Licensees should follow those guidelines.

2. Permissible Uses of Blancco Trademarks

Subject to prior written permissions, below are the permissible uses of Blancco Trademarks:

• With the exception of Blancco logos (the use of which must be expressly authorized by Blancco), you may use Blancco Trademarks to refer to Blancco’s products or services in advertising, promotional, and sales materials, provided that you have the necessary authority to sell or promote Blancco’s products or services, e.g. authorized reseller, distributor, licensee, etc.
• You may indicate the relationship of your products and services to Blancco’s products or services by using an accurate referential phrase in connection with your product or service, for example, “for use with Blancco’s software” or “compatible with Blancco’s software” provided that: (a) the Blancco Trademark appears less prominent than the product or service name; (b) the Blancco Trademark is not a part of or incorporated in your product or service name; and (c) the referential phrase is accurate and complies with the requirements set forth in any license agreement with Blancco.
• You may display or refer to Blancco word marks in the titles or subject matter of books, magazines, periodicals, seminars, and conferences, subject to the following requirements:

1. Your use adheres to these Guidelines;
2. The use of the Blancco word mark is necessary because it is germane to the subject matter of the publication, seminar, or conference;
3. The use does not damage Blancco’s reputation or goodwill in its marks and reflects positively on Blancco Technology Group, its products and technology;
4. Your name, logo, trademarks, or trade name are displayed more prominently than the Blancco word mark on all of your printed materials in connection with the publication, seminar, or conference;
5. You conspicuously disclaim any and all sponsorship, affiliation, or endorsement by Blancco, on all publications and/or printed material in connection with the publication, seminar, or conference; and
6. You must provide a trademark attribution notice in the credit section providing notice that Blancco is the owner of its trademark(s).

3. Proper Use of Blancco Trademarks

• When a Blancco Trademark is used in a non-stylized form, such as in the body text of an advertisement, it should be set apart and distinguished from the other words in the text. In order to do this, the Blancco Trademark may be rendered in boldface type, italics, capital letters, underscored, or set in quotation marks.
• Never use a trademark as a noun, a verb, or in the possessive form.
• You should not vary the appearance of Blancco Trademarks by abbreviating them, incorporating them into acronyms, changing their spelling, or using improper capitalization.
• All marketing collateral, advertisements, product packaging, web pages, manuals, and studies that include Blancco Trademarks also must include a trademark attribution statement crediting ownership of the Blancco Trademarks to Blancco Technology Group. Typically, the attribution statement is displayed at the end of the material, in the footer of the document, or on the back of the package.
• “Blancco” functions not only as a trademark mark and service mark identifying goods and services offered by Blancco Technology Group, but also as a trade name or company name referring to Blancco Technology Group. Trade names are nouns and, therefore, should not be followed by a generic descriptor and may be used in the possessive form. When used as a trade name, “Blancco” should not be followed by a trademark symbol. Within documents, the first reference to the trade or company name should be “Blancco Technology Group.” “Blancco” can be used for subsequent references.

4. Use of Blancco Logos
Blancco logos may be used only when licensed from Blancco. If a company or individual has a valid written license agreement in effect with Blancco, that company or individual must use the logo in accordance with the specifications described in the license agreement. Those guidelines are license-specific, and will not be addressed in these general guidelines. In the event that the terms of an individual license and these guidelines conflict, the terms of the individual license shall govern.

• The Blancco logos are single, standalone pieces of artwork. When reproducing the logos, use only the master artwork provided by Blancco. Do not alter or distort the appearance of the logo in anyway, for example, by adding your own design elements or colors or changing the font. The logo must always look sharp, clean, and well produced.
• Always allow for a minimum clear space around the Blancco logo. Never violate the clear space with any graphic elements, words or charts.
• Never reproduce the logo in a manner that causes the logo to become illegible or blurry, which may happen if the logo is reproduced too small.
• Do not use any Blancco logos for purely decorative purposes in any marketing collateral, packaging, or web site without the express written permission of Blancco.

5. Misuse of Blancco Trademarks
If you learn of any uses of any logos, icons, or images that are confusingly similar to the Blancco Trademarks, or if you become aware of any use of a Blancco Trademark that violates any of the rules described above, including failure to identify Blancco Trademarks as belonging to Blancco Technology Group, please notify us at marketing@blancco.com and compliance@blancco.com.

6. Disclaimer
No information contained in these Guidelines is intended to serve as legal advice. If you have questions regarding your legal rights or duties, please consult your own attorney. Blancco reserves the right to change this policy at any time, without notice.