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The Critical Importance of Consumer Trust in the Second-Hand Mobile Market

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The secondary mobile device market is a major success story. What began as a way to keep old devices out of landfill sites has grown into a global industry set to be worth more than $50 billion by 2022, according to IDC. However, if market is to deliver the value that operators, OEMs and 3PLs need, they must focus on two key areas: making consumers more aware of the buyback process and growing consumer trust.

Our exclusive global consumer research study examines consumer sentiment and actions for trading in mobile devices and features responses from 5000 consumer respondents across five countries.

Get your copy now to learn about:

• How the growth of the secondary mobile market has affected 3PLs, mobile retailers and operators
• Why preserving consumer trust is crucial for profitability
• The need for better education, better control & more regulation

…and more!